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Substance Awareness Blog

Learn, Educate, Advocate, Develop Drug Free Communities

How is big tobacco related to e-cigarettes?

1/28/2021

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Although E-cigarettes are are taking the tobacco world by storm and replacing the use of the original cigarette, if you are purchasing E-cig's your money is still going to the same place! 

The tobacco companies, we call Big Tobacco realized that people were gravitating more towards E-cig's, so they either bought out or own shares in the electronic cigarette companies!! They are hiding behind bands such as blu, vuse, logic and Juul. The tobacco company Altria (who owns Marlboro) controls 35% of one of the most popular E-cigarette companies, Juul investing more than $12 BILLION in the company. These companies are behind all the advertisements and marketing that are making these products out to be socially acceptable and safe alternatives to cigarettes. 

The marketing tactics used for these products are targeting youth to get hooked on nicotine early and become lifetime users. This will ensure that Big Tobacco will never stop making money. As a teen or youth, you are an easy target. Don't be taken advantage of my these billion dollar companies preying on your developing brain.

Check in next week to learn all about Juul.

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    Gabriella Razzano

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